Principles represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Excellent equilibrated logo blunt with thin line.
The key to success of Principles is the stength of its color range, that breaks the space turning it into main protagonist.
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