Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
FleetBoston Financial is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
FleetBoston Financial is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
The logo FleetBoston Financial Is executed in such a precise way that including it in any place will never result a problem.
The key to success of FleetBoston Financial is the stength of its color range, that breaks the space turning it into main protagonist.
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