It can be recognized by its great balance, exclusiveness and formal excellence.
Excellent equilibrated logo blunt with thin line.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo RJ Reynolds Is executed in such a precise way that including it in any place will never result a problem.
RJ Reynolds is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of RJ Reynolds is the stength of its color range, that breaks the space turning it into main protagonist.
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