This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Excellent equilibrated logo blunt with thin line.
The key to success of Pop Up is the stength of its color range, that breaks the space turning it into main protagonist.
Pop Up is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Pop Up is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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