It can be recognized by its great balance, exclusiveness and formal excellence.
Polar Ice is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Polar Ice is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Polar Ice is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
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