It can be recognized by its great balance, exclusiveness and formal excellence.
Philip Morris Premio is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Philip Morris Premio represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Philip Morris Premio is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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