Philip Morris is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Excellent equilibrated logo blunt with thin line.
The key to success of Philip Morris is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
Philip Morris is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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