PEPSICO SMART SPOT is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
PEPSICO SMART SPOT represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of PEPSICO SMART SPOT is the stength of its color range, that breaks the space turning it into main protagonist.
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