Cracker Jack is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Cracker Jack is the stength of its color range, that breaks the space turning it into main protagonist.
Cracker Jack represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Cracker Jack is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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