This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
7Up represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Excellent equilibrated logo blunt with thin line.
The logo 7Up Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of 7Up is the stength of its color range, that breaks the space turning it into main protagonist.
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