7Up is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
The logo 7Up Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of 7Up is the stength of its color range, that breaks the space turning it into main protagonist.
7Up is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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