Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
The key to success of D'Arcy Masius Benton & Bowles is the stength of its color range, that breaks the space turning it into main protagonist.
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