This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Montgomery Ward is the stength of its color range, that breaks the space turning it into main protagonist.
Montgomery Ward represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Montgomery Ward is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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