Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
McVities is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
McVities is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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