McCann-Erickson 100 Years is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
McCann-Erickson 100 Years represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of McCann-Erickson 100 Years is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
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