Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
McCann Erickson Clips is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of McCann Erickson Clips is the stength of its color range, that breaks the space turning it into main protagonist.
McCann Erickson Clips is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Excellent equilibrated logo blunt with thin line.
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