Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Excellent equilibrated logo blunt with thin line.
Lipton Monarch is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Lipton Monarch represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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