Excellent equilibrated logo blunt with thin line.
The key to success of Lipton is the stength of its color range, that breaks the space turning it into main protagonist.
Lipton represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
It can be recognized by its great balance, exclusiveness and formal excellence.
Lipton is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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