It can be recognized by its great balance, exclusiveness and formal excellence.
Lippincott Williams & Wilkins is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo Lippincott Williams & Wilkins Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Lippincott Williams & Wilkins is the stength of its color range, that breaks the space turning it into main protagonist.
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