Kraft General Foods represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Kraft General Foods is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Kraft General Foods is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
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