Kraft General Food is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Kraft General Food is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Kraft General Food is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
The logo Kraft General Food Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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