Kimberly-Clark represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Kimberly-Clark is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Kimberly-Clark is the stength of its color range, that breaks the space turning it into main protagonist.