John Lewis is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of John Lewis is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
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