Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
John Lewis represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
John Lewis is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of John Lewis is the stength of its color range, that breaks the space turning it into main protagonist.
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