It can be recognized by its great balance, exclusiveness and formal excellence.
Excellent equilibrated logo blunt with thin line.
John Hancock is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
John Hancock is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
John Hancock represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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