This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Jim McMahon's represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Jim McMahon's is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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