IEX is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo IEX Is executed in such a precise way that including it in any place will never result a problem.
IEX is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of IEX is the stength of its color range, that breaks the space turning it into main protagonist.
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