Hot Ice is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Hot Ice is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Hot Ice is the stength of its color range, that breaks the space turning it into main protagonist.
Hot Ice represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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