It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Bally's Total Fitness is the stength of its color range, that breaks the space turning it into main protagonist.
Bally's Total Fitness represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Bally's Total Fitness is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Bally's Total Fitness is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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