Guinness World Records represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Guinness World Records is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Guinness World Records is the stength of its color range, that breaks the space turning it into main protagonist.
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