This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Guinness World Records is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
Guinness World Records is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
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