Excellent equilibrated logo blunt with thin line.
The key to success of Gottschalks is the stength of its color range, that breaks the space turning it into main protagonist.
Gottschalks represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo Gottschalks Is executed in such a precise way that including it in any place will never result a problem.
Gottschalks is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.