Excellent equilibrated logo blunt with thin line.
Gottschalks is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of Gottschalks is the stength of its color range, that breaks the space turning it into main protagonist.
Gottschalks is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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