The key to success of Backus & Johnston is the stength of its color range, that breaks the space turning it into main protagonist.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Backus & Johnston is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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