FT.com is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo FT.com Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
FT.com is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
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