Fred Myer is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
The logo Fred Myer Is executed in such a precise way that including it in any place will never result a problem.
Fred Myer represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Fred Myer is the stength of its color range, that breaks the space turning it into main protagonist.
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