It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Fortune Brands is the stength of its color range, that breaks the space turning it into main protagonist.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Fortune Brands is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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