The logo Fortune Brands Is executed in such a precise way that including it in any place will never result a problem.
The key to success of Fortune Brands is the stength of its color range, that breaks the space turning it into main protagonist.
Fortune Brands represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Fortune Brands is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.