Folha de S. Paulo represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Excellent equilibrated logo blunt with thin line.
Folha de S. Paulo is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Folha de S. Paulo is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
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