It can be recognized by its great balance, exclusiveness and formal excellence.
First Mercantile is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
First Mercantile is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo First Mercantile Is executed in such a precise way that including it in any place will never result a problem.
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