It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of First Chicago is the stength of its color range, that breaks the space turning it into main protagonist.
First Chicago represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo First Chicago Is executed in such a precise way that including it in any place will never result a problem.
First Chicago is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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