Excellent equilibrated logo blunt with thin line.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Esso is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Esso is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Esso is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Esso Is executed in such a precise way that including it in any place will never result a problem.
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