El Tiempo is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
The key to success of El Tiempo is the stength of its color range, that breaks the space turning it into main protagonist.
The logo El Tiempo Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
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