Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
El Primero is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
El Primero is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of El Primero is the stength of its color range, that breaks the space turning it into main protagonist.
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