Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Du Pont CoolMax is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Du Pont CoolMax is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Du Pont CoolMax is the stength of its color range, that breaks the space turning it into main protagonist.
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