De Beers is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of De Beers is the stength of its color range, that breaks the space turning it into main protagonist.
The logo De Beers Is executed in such a precise way that including it in any place will never result a problem.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
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