China Southern is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of China Southern is the stength of its color range, that breaks the space turning it into main protagonist.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Excellent equilibrated logo blunt with thin line.
China Southern represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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