Chattem represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Chattem is the stength of its color range, that breaks the space turning it into main protagonist.
Chattem is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Chattem is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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