It can be recognized by its great balance, exclusiveness and formal excellence.
Excellent equilibrated logo blunt with thin line.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Carl Zeiss Jena is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Carl Zeiss Jena is the stength of its color range, that breaks the space turning it into main protagonist.
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