This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
BusinessWeek is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
The key to success of BusinessWeek is the stength of its color range, that breaks the space turning it into main protagonist.
The logo BusinessWeek Is executed in such a precise way that including it in any place will never result a problem.
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