Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Briggs & Stratton represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Briggs & Stratton is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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